The Journal

Why Feeling Good Shouldn’t Require Recovery
If a good time demands recovery, it may not be serving you. Why modern wellness is shifting toward balance, presence, and sustainable enjoyment. Read more...
A Better Evening Without Sacrificing Your Morning
Enjoy the evening and still wake up sharp. A look at how smarter drink choices support social life without disrupting sleep, training, or routine. Read more...
What to Drink When You’re Not Drinking Alcohol
Not drinking alcohol no longer means opting out. Explore modern, intentional drink choices designed for social moments without compromise. Read more...
Evenings, Redefined: Social Without the Hangover
Socialising no longer has to come at the expense of tomorrow. Discover how modern evening rituals are evolving beyond alcohol and recovery culture. Read more...
What Makes a Beverage Functional (and Why It Matters)
Functional beverages are designed to do more than refresh. Learn what defines this growing category and why purpose-driven drinks are shaping modern wellness. Read more...
Why Ketones Feel Different to Caffeine and Sugar
Sugar spikes and caffeine stimulates, but ketones fuel the body differently. Here’s why ketone-based energy feels smoother, steadier, and more balanced in everyday life. Read more...
The New Social Ritual
Social rituals are evolving. Discover how modern drinking culture is shifting toward presence, intention, and connection without the cost of alcohol. Read more...
Ketones vs Alcohol
Alcohol suppresses the nervous system. Ketones fuel it. Here’s how the two affect your mind, mood, and energy in very different ways. Read more...
South Africa’s New Wave of Start-Up Beverages
From functional drinks to alcohol alternatives, South Africa is quietly becoming a hub for beverage innovation. A look at what’s driving the shift. Read more...
Ketones Explained: Why They Matter for Everyday Wellness
Ketones are a natural fuel source your body already knows how to use. This guide explains what they are, how they work, and why they matter beyond diets and trends. Read more...